Getting Started With Peer To Peer Marketing

BY KATIE DODD SYK Consumers of today are savvier than ever before. This probably has something to do with the 6,000 to 10,000 advertisements they are exposed to on a daily basis. Filtering out what’s worth paying attention to and what’s fluff has become a necessity. It also means that direct advertising isn’t as effective as it once was. More and more often, consumers are looking to those they trust when making purchasing decisions. That’s why the golden concept of peer-to-peer marketing is getting the spotlight. It builds on that trust to create value for businesses. Peer-to-peer (P2P) marketing is a metod where you let your current customer base promote your brand to their peers. Also known as word-of-mouth marketing, peer-to-peer marketing is about getting your [...]